Turn organized customer data into creative marketing campaigns.
Once our CRM is organized, we need creative students who can look at a specific customer segment and
answer one question:
“What would make this person want to come back?”
Campaign Managers are the voice. The voice will work behind the scenes to develop targeted email
campaigns based on specific customer groups.
Examples may include campaigns targeting:
Lost leads
Customers who couldn’t get approved
Customers who need a co-signer
Customers who may need additional money down
Previous customers
Customers approaching a potential trade-in opportunity
Customers looking for a specific vehicle
Customers who purchased a vehicle several years ago
Tax-time opportunities
Seasonal vehicle campaigns
Special dealership programs
Employee/community programs
Other customer segments identified through the CRM
Responsibilities:
Develop creative email campaign ideas
Write compelling marketing copy
Create different messaging for different customer segments
Develop campaign concepts and themes
Assist with email scheduling and campaign management
Track campaign performance
Analyze opens, responses, appointments, and sales generated
Test different subject lines and messaging
Help determine which campaigns perform best
Continuously develop new marketing ideas
This role is a great fit if you:
Are creative
Enjoy writing
Understand social media and digital marketing
Like coming up with unique ideas
Enjoy psychology, advertising, or consumer behavior
Think outside the box
Are interested in entrepreneurship or sales
Want to see how marketing directly impacts revenue
You do NOT need previous automotive experience.
We can teach you the automotive side.
We are looking for students who can think creatively and understand how to capture someone’s attention
WHAT MAKES THIS INTERNSHIP DIFFERENT?
This isn’t an internship where you’re given busywork and told to watch someone else work.
You will be helping build an actual marketing operation.
Your work can directly contribute to:
Customer Data → Segmentation → Campaign → Appointment → Vehicle Sale
Students will have the opportunity to gain practical experience in:
- CRM management
- Email marketing
- Customer segmentation
- Data organization
- Digital marketing
- Copywriting
- Campaign development
- Marketing analytics
- Consumer behavior
- Sales strategy
- Business operations
- Performance tracking
- Entrepreneurship
You will be working with real-world business challenges and real-world results.
COMPENSATION
$10–$15 per hour + COMMISSION
Compensation will be determined based on skill level, experience, responsibilities, and performance.
Additional commission opportunities may be available based on qualifying vehicle sales generated
through the program.
The goal is to create an opportunity where passionate students can earn meaningful income while gaining
experience that can be added to their resume
FLEXIBLE SCHEDULING
We understand that you’re a college student.
Your schedule comes first.
Hours will be flexible and structured around your class schedule and availability.
This opportunity is designed to work alongside your education rather than compete with it.
CUSTOMER INTERACTION
This is primarily a behind-the-scenes position.
Partners will not be responsible for negotiating vehicle purchases, handling financing decisions, or
conducting vehicle sales.
Customer-facing sales opportunities generated through the program will be directed to the dealership’s
designated representative.
Partners will work primarily on:
Data → Strategy → Marketing → Results
WHO WE ARE LOOKING FOR
We are looking for students who are:
Passionate
Dependable
Professional
Curious
Self-directed
Comfortable learning new technology
Willing to take ownership of projects
Interested in building something rather than simply completing assignments
You do not have to be an automotive expert.
You do not have to be a salesperson.
You do not have to have previous internship experience.
You just need to bring a skill set, a willingness to learn, and the desire to make an impact.
HOW THE PROGRAM WILL GROW
The initial phase of this internship will focus on ** organizing customer data and creating output.**
Once the foundation is established, the program will expand into:
Phase 1 — Customer Segmentation
Identify specific groups of customers and opportunities.
Phase 2 — Campaign Development
Create targeted email campaigns for each audience.
Phase 3 — Campaign Testing
Test messaging, offers, timing, and creative concepts.
Phase 4 — Performance Tracking
Measure responses, appointments, sales opportunities, and results.
Phase 5 — Optimization
Use the results to continually improve future campaigns.
The ultimate goal is to create a student-powered marketing operation that gives students meaningful
professional experience while producing measurable results for the dealership.
INTERESTED?
If you are a Pittsburg State University student interested in marketing, business, communications, data,
sales, entrepreneurship, or simply building something from the ground up, we want to hear from you.
Christian “THE CHEETAH” Hughes ~ **Jay Hatfield Chrysler Dodge Jeep Ram **
(214) 899-3314
Pittsburg, Kansas